You Could be Losing 50% of Your Website Visitors Due to Design Faults

Francesca Taylor • May 24, 2022

Your website homepage is typically a prospect’s first impression of your business; you have approximately 10-seconds to grab your visitors' attention. Having a well-designed homepage makes the difference between prospects staying on your website, or leaving to visit competitors.

38.5% of web designers believe that outdated design is the top reason why visitors leave a website - (GoodFirms, 2021)

Infoserve, prides ourselves in crafting web design that converts website visitors into leads. We want to share with you some of the simple changes you can make to your homepage to ensure it has a lasting impact.

Builds customer confidence

our website homepage is your online shop window; it’s important to use it to make a memorable first impression.

A quick design refresh could be the difference between gaining an enquiry or losing a customer.

Keeps your business relevant

Adapting promptly to current online trends and revamping outdated designs gives you the edge against your competitors. It can also establish you as a leader in your industry.

This extends to modernising the language used on your homepage to instantly grab a customer’s attention.

Improves site performance

According to Hubspot: 88.5% of visitors leave a website due to slow loading speeds.

Updating your homepage can improve its functionality and lead to higher conversion rates. By shifting Call To Actions (CTAs) further up the page, adding unique selling points (USPs), and condensing image size, you can boost your website’s performance.

Making changes regularly ensures you remain ahead in the online market.

Top tip: Add descriptive alt text to your images to help Google, and aid blind customers navigate the visuals on your website.

Adds functionality

Updating your homepage allows you to add functionality to optimise user experience, and put you ahead of your competitors.

These include, updating your services, realigning your homepage with your target audience and reviewing relevant keywords.

Top tip: Consider adding chat bots to your webpage to offer additional support and personalised service to your users.

Responds to all screens

According to Smart Insights: more than 50% of all web traffic comes from mobile devices.

Put simply, if your website doesn’t work to its optimum level on a mobile or tablet, you could lose over 50% of potential customers.

If your website isn’t optimised for responsive web design, this should be at the top of your priorities list.

Top tip: Use Google’s free mobile friendly responsive test to see whether your website is fully responsive for mobile devices.

Infoserve’s web designers can refresh your homepage or create a fully bespoke web design that is built to convert, and offer branding advice. To see what we can do, view our customer stories or watch our webinar on Website Design Requirements for more information on how updating your website can improve your business.

You can also access our free digital audit tool to find out whether your website design is affecting your Google rankings.

Don’t know where to start?

Here at Infoserve, our web design experts are on hand to help you create and build a unique, functional and responsive website, and our PPC and SEO team help your website get found.

< Older Post

Newer Post >

Back to Blog

What is the Role of a Digital Marketing Agency?

By Francesca Taylor • September 30, 2026

If your business is not performing online and you don’t have the capacity to hire an in-house marketing team, you might consider outsourcing to a digital marketing agency. The job of a digital marketing agency is to get you found online through multistream avenues like SEO, PPC, CRO, social media ads, branding, and listings. However, not every digital marketing agency does the same thing, and not every agency works in the same way. So, realistically, what should you expect when you reach out to one? Let’s take a look:

Small group meeting around a table in a bright, modern office with large windows.

PPC V SEO: Which is best for your business?

By Francesca Taylor • September 30, 2026

SEO and PPC are both fundamental components of a successful marketing strategy but they target audiences in critically different ways. SEO (search engine optimisation) is an ongoing process of improving a website’s visibility in organic (unpaid) search results through technical optimisation and trust signals. PPC (pay-per-click) is a form of paid advertising where companies bid to appear in sponsored positions at the top of the SERP (search engine results page). As the name suggests, you pay when someone clicks on the ad. Because PPC and SEO are so different, you might not know where to allocate your budget. So, let’s take a look at how each can benefit your business, and whether you will find more cost benefit in paid vs organic search.

Manage Your Local Search Performance From Your Phone

By Daniel Bland • September 14, 2026

Managing your local marketing doesn’t have to mean sitting at a desk. With the Local Search app, you can stay on top of your business locations wherever your working day takes you. Reviews can arrive at any time, opening hours can change unexpectedly, and social posts may need a quick update before they’re published. You won’t always be near your laptop when these things happen. Waiting until you’re back at your desk can mean missing opportunities to respond to customers, increase engagement and keep your online presence up to date. For busy business owners, location managers and marketing teams, the Local Search app brings essential listing, reputation and social tools together in one convenient place. Instead of catching up later, you can take action when it matters. Whether you manage one location or several, the app makes everyday local marketing tasks easier to manage from your phone.

How to Optimise Your Google Business Profile in the Age of AI Search

By Daniel Bland • April 9, 2026

Search is changing rapidly. With AI powered results, conversational search assistants, and large language models (LLMs) influencing how customers discover businesses, your Google Business Profile (GBP) has become more important than ever. Where traditional SEO once focused heavily on websites alone, today your business listing itself is a primary ranking asset. It helps determine whether your business appears in map results, voice searches, AI summaries, and recommendation style responses across search platforms. If you want to stay visible as search evolves, here’s exactly what you should be doing to optimise your Google Business Profile right now.