Infoserve a Finalist at 2021 Microsoft Advertising Partner Awards!
Exciting news for Infoserve; We’re Finalists for Microsoft Advertising Partner EMEA Channel Partner of the Year, AND Client Partnership of the year!
We’re absolutely delighted to be chosen as finalists for these elite Microsoft Awards, and that our holistic marketing strategies, cohesive partnerships, and communicative teamwork has been recognised across the board.
Channel Partner of the Year is awarded to the channel partner who has shown excellence in partnership with Microsoft Advertising. This is carefully scrutinised through the lens of engagement, search and native revenue growth, feature adoption, joint business planning, marketing partnerships, and training activities.
Last year at Infoserve, we set out to collaborate closer with the team at Microsoft; Anoushka (Partner Development Manager), and Mathieu (Partner Search Specialist). This was to increase our marketing activity and help reach several more small, and medium businesses in our local area, and across the UK.
We implemented the latest innovative marketing technologies and features to an extensive number of businesses in the UK, including reliable campaign conversion tracking and Microsoft’s Syndicated Partner Network. Delivering these high performing campaigns brought tangible results to businesses’ across different verticals.
“A long-time partner, Infoserve really goes above and beyond for their customers and it’s fantastic to see them get recognised for their hard work in 2 categories this year. Fingers crossed for the finals!”
Anoushka Singh,
Microsoft Partner Development Manager
While Covid-19 continued to place strain, and economic struggle, on small businesses, we proactively engaged and built relationships across the country. We introduced interactive marketing activity and daily webinars, with our Operations Manager, Matt Wiles, hosting a weekly digital marketing webinar covering the latest insights. This provided an opportunity to create, and deliver high-quality beneficial content, and collaborate with our customers and thousands of business owners, on a more personal level.
Client Partnership of the Year is awarded to a client and their respective partner who has shown superiority in their digital advertising campaigns. This new award takes into consideration revenue, feature adoption, and overall collaboration in areas such as marketing, thought leadership and insights.
We’re overjoyed that our work with LHA London provides a great example of what marketers can achieve through Microsoft Advertising, Microsoft Audience Network and Syndicated Partner Network.
Again, 2020 has been an unprecedented, and tough year for everyone, however, the Microsoft Advertising campaigns have helped LHA London maintain great occupancy levels, at a time when relocating residency was difficult. We benefited from setting granular digital marketing objectives, reaching beyond general goals such as ‘conversions’ to more specific ones. Our Microsoft Advertising campaign helped LHA London sustain the quality of the service they provide to the community, through an increase in the number of volunteer applications.
Our Elite Channel Partnership with LHA London is at the forefront of everything we do, so we’re more than thrilled to have aided in a significant way to their charitable cause.
We’re so proud to be nominated for these highly regarded awards, as it puts a spotlight on the wonderful collaborative team efforts showcased everyday, here at Infoserve. While we work as one, we must highlight Daniel Lezcano and PPC his team, as their efforts have been highly integral to these nominations.
Infoserve's CEO, Derek Oliver, commented “We are thrilled to have been chosen as finalists for not just one, but two, prestigious Microsoft Awards, here at Infoserve. It has highlighted the excellent work we have achieved with Microsoft Advertising, and celebrates the collaborative results of fluid teamwork, strong partnerships, and innovative Microsoft features. We’re extremely proud of our client partnership with LHA London, and how our efforts have helped sustain the quality of the service it provides to the community, in a particularly challenging year for all.”
Winning the Client Partnership of the Year Award would invigorate the strong collaboration between the teams at Infoserve, LHA London and Microsoft, and serve as an inspiration to partners and businesses around the globe.
As well as showcasing just what we’re capable of, our MA finalist position has provided a platform for reflection, to celebrate our customer wins, and a drive to excel, moving forward, in a competitive, fast-paced industry.
The winners are announced 25 February 2021 at 4:00 PM - Wish us luck!
