Customers are the most important element of any successful business, without customers a business would simply cease to exist. That’s why building a relationship with your customers is paramount to creating a thriving organisation where both you and your audience feel valued. 

Infoserve is here to show you how. 

1. Create a consistent brand

Building a brand is the very first thing start up companies consider when shaping their business, and branding can often sway a customer's investment in a product or service. 

There is a common misconception that branding limits itself to tangible components such as a company logo, colour scheme and recognisable voice, but it is so much more than that. In the words of the man who built the Amazon empire: 

‘Your brand is what people say about you when you’re not in the room’ - Jeff Bezos

A company with a reliable, consistent and human reputation gains the trust of it’s customers. Establishing a trustworthy brand is vital to building relationships with customers online. 

2. Build a user focussed website 

Often, your website will be the first interaction that a prospective customer has with your business. 

According to Super Office, 55% of consumers say a bad mobile experience makes them less likely to engage with a company. 

Positive user experience on a website offers ease of service, and this comes from ensuring your user is at the forefront of your design decisions. Offering value, responsive web design, and a personalised experience builds positive impressions and relationships with your customers. 

Top tip: adding a chat bot to your website offers visitors personalised help and advice which is a simple and low-maintenance way of building relationships with potential customers. 

3. Engage with customers 

Building a relationship begins when an interaction occurs, and while positive user experience might create trust with your company, it shouldn’t be where the interaction ends. 

Engaging in conversation with customers before, during and after a purchase shows that you care about their investment in your company, and goes a long way to establishing long term relationships and purchases. 

There are various ways to respond to customers online including social media engagement and responding to online reviews. 

Check out our blog, How to Avoid Post and Ghost, to find out more about how to engage on your website, social media platforms and Google Reviews. 

4. Utilise social media 

Social media is one of the fastest growing methods for businesses to show the personality of their brand and connect with their customers online.

Never is this more relevant than with Innocent Drinks who use their social media platforms to advertise products in a fun and entertaining way. Innocent very cleverly sells its personality using a distinctive brand voice and responding to comments rather than pushing its products on customers.

This strategy has gained the brand a loyal following who regularly share their content and consequently advertise their products in doing so. 

This proves just how effective social media can be at creating positive relationships with customers. 

To help you utilise these methods, Infoserve has created a handy guide on how to use social media for business. 

5. Provide excellent customer service

Good customer service is expected of companies, exemplary customer service sets them aside in the minds of consumers, and bad customer service creates business for their competitors. 

Every business has a place online, including your competitors. This means that potential customers have plenty of other options if they are being offered superior service elsewhere. That’s why creating strong relationships with customers by offering unparalleled service is essential. 

Luckily, there are multiple ways you can make sure your business stands out in your customer’s minds. 

For example, use feedback from negative reviews to improve your service for disappointed customers, and offer resolutions to those who leave them. Offer loyalty schemes and rewards, and check-in with your customers after they’ve made a purchase by sending an email to ask how you did. 

Customers who have a positive experience will recommend you to their loved ones, and become loyal brand ambassadors for your company. All you have to do is reach out. 



Don’t know where to start?

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