Case studies / Wise Bartender
CASE STUDY
Wise Bartender
Wise Bartender successfully sells a variety of high quality, alcohol-free drinks online. However, they wanted to get a better return from their Google Shopping campaign and approached Infoserve with a goal of growing their existing audience to the next level.
Through seeing the results we were turning over, the client soon extended into Microsoft Shopping, Facebook and Instagram. Over the 1.5 years the client has been with us, what started off as £250 on 1 PPC product has advanced into £3k split over 4 different products.
Wise Bartender is a great example of how Ecommerce has been excelling during the pandemic. From the start of Covid to now, they invested £18,440 in their campaigns and received a return of £34,576.
Headline results
"Over the last two years, Infoserve has utilised their wide range of professional services to significantly grow my business online."
Tom (owner of Wise Bartender)
£37.5k
Revenue in the last year
Defying predicted results during a global pandemic
187%
Return on investment
Helping Wise Bartender to rapidly grow their sales
10.39%
E-Commerce conv. rate
Almost 9x the Google average (1.19%) for Shopping
OUR ROLE
Paid Ad Campaigns
During the Covid pandemic many people were turning to online shopping. Therefore, rather than sitting back and letting sales increase, we treated the business as though it wasn't an e-commerce and used the boost in online visitors to our advantage.
We did this by increasing budgets and covering all basis when it came to paid ad campaigns, to make sure our client was getting noticed above the rest of the noise and competition.
OUR ROLE
SEO (search engine optimisation)
In 12 months, Infoserve increased Wise Bartender's average Google ranking from page six to page one for major, popular keywords.
This helping bring a 29.72% increase in new website visitors year on year.
