CASE STUDY

Wise Bartender

Wise Bartender successfully sells a variety of high quality, alcohol-free drinks online. However, they wanted to get a better return from their Google Shopping campaign and approached Infoserve with a goal of growing their existing audience to the next level.

Our work

Paid Media

During the Covid pandemic many people were turning to online shopping. Therefore, rather than sitting back and letting sales increase, we treated the business as though it wasn't an e-commerce and used the boost in online visitors to our advantage.

We did this by increasing budgets and covering all basis when it came to paid ad campaigns, to make sure our client was getting noticed above the rest of the noise and competition.

Our work

SEO

In 12 months, Infoserve increased Wise Bartender's average Google ranking from page six to page one for major, popular keywords. 

This helping bring a 29.72% increase in new website visitors year on year.

The results

Through seeing the results we were turning over, the client soon extended into Microsoft Shopping, Facebook and Instagram. Over the 1.5 years the client has been with us, what started off as £250 on one PPC product has advanced into £3k split over four different products.

Wise Bartender is a great example of how eCommerce excelled during the pandemic. From the start of 2020 to now, they invested £18,440 in their campaigns and received a return of £34,576.

"Over the last two years, Infoserve has utilised their wide range of professional services to significantly grow my business online."



Tom (owner of Wise Bartender)