As always in the world of digital marketing – just when you thought you had it sussed, the rules change.
The science of search engines was a complicated enough business already, but now the rise of voice searching is changing the game entirely.
Getting your search engine optimisation right has always been extremely important, so how will your company’s rankings be affected by voice searching?
Many people are now using technology such as Siri to conduct their online searching and many more are likely to have put Amazon’s Alexa on their Christmas present lists.
Thinking about your SEO has therefore never been more important. Searches that you might have typed into your search engine bar are not likely to be the same as a question you would ask to a voice search tool.
It’s important to think about this when creating the wording and meta data for your website in order to ensure you continue to get found by potential customers.
As a business, it can be hard to get your SEO right. You really have to step back from the business and nail the unique selling points and crucial words that customers will use when searching for your services.
When writing your website content, you need to be aware of the language you are using. Are people really going to ask Siri to find an ‘expert and professional heating engineer in London’. That’s not to say these words are not relevant – they are still relevant for your written searches. But you also need to think about the spoken word – perhaps a customer would be more likely to use language such as ‘find me a reliable plumber in London’.
Question and answer sections on your website are a good way of getting the right style of ‘spoken language’ into your content. This style of content allows you to write in the style that a person would speak – giving you more chance of being picked up on voice searches.
Also, make sure your online presence is listed correctly for local directories, maps and sat navs. A potential customer is more likely to ask for a ‘pizza delivery near me’ than saying the name of their specific location.
And of course, with most voice searches probably being done on a mobile, it’s just another reason to ensure your website is mobile and table friendly.
Google reports more than 20 per cent of its searches are now done by voice search and the figure is rising. This is a surprisingly high number and a trend not to be taken lightly.
Don’t be alarmed. If this all sounds a bit complicated, why not speak to an Infoserve expert for more information about making your business more voice search friendly. Give us a call on 0800 089 0879.