Your reputation in the community has always played a big part in how successful your business is likely to be.
It doesn’t matter what industry you’re in – the perception of what people think of you is important.
The best way to find out about a business’s reputation is to look at online reviews. Facebook, Google, Checkatrade, TripAdvisor and Trustpilot are just a few of the platforms people share opinions of an establishment.
It goes without saying that better reviews can only be a good thing for your business.
Digital marketing agency Location3 shows that more review stars for a company results in higher paid search conversion rates. This is hardly unsurprising data.
There is ultimately not a huge amount you can do about receiving good or bad reviews. You can make your customer service the best it can possibly be. You can offer as good value for money as you possible. But ultimately, you won’t please everyone.
What many businesses fail to do when they receive reviews that are positive or negative is to not respond at all.
It might not be the easiest of tasks to have to reply to a customer that wasn’t happy with your service. But Location3 has found that responding to reviews can have a direct correlation to paid-for advertising.
Businesses with the highest response rate saw an average conversion rate of 13.86%, which is 3% more than those who didn’t.
Customers want to see companies they do business with to be active online as this shows clients that you are trying to do something positive to improve your service. If you don’t respond, it can give the impression that you aren’t bothered about what your customers think or that you are not on top of your business enough to have noticed a bad review.
It all goes to show how important reviews are for your company. They shouldn’t be ignored by businesses, even if they are negative.