Speed is everything in modern-day business.
It is one of the most important things to have changed in the way consumers interact with businesses recently.
You may have even noticed it yourself when you are purchasing an item. If a company doesn’t get back to you with what you want straight away, you up sticks and move on.
The rise of companies such as Amazon is proof of society’s growing impatience.
This is why it is so important to ensure that you interact with customers quickly and the speed of your website is integral in this.
Google Data shows that 53% of site visits are abandoned on a mobile if it takes longer than three seconds to load.
Not only could site speed lose you customers, it could affect your ranking on Google. The search engine has already said that mobile page load speed will become a ranking factor as of July 2018. It already is a factor on desktop.
But what can you actually do to improve speed?
The most common problem is image file size. Images that aren’t optimised take longer to load because of the number of pixels that are required to load.
Loading items from third-party websites such as social sharing buttons, adverts and trackers can also add time to the speed of your website.
You may need to use them, but it’s a good idea to minimise how much you use them.
Website speed is becoming more and more important as time goes on so it is good to get on top of these smaller issues to maximise how your website performs.