You don’t need to be a big brand or have lots of money to do digital marketing well; rather it allows a small business to level the playing field with bigger players and target the right people using strategic SEO methods to reach a chosen audience.
Digital marketing is cost-effective, targeted, speedy, allows you to monitor and analyse what works and what doesn’t and can bring you traffic, leads and a healthy return on investment.
Infoserve, a leader in digital marketing for small to medium-sized businesses, has over 19 years’ experience in helping businesses get found online. We specialise in web design, pay per click, listings and social media. We are the UK’s only Google Premier Partner, Bing Elite Partner and Yahoo Local partner.
We know that budget is precious to any business and that small to medium-sized businesses can struggle when it comes to resource, financially, skill and time-wise, for digital marketing. However, a small amount of budget can be used effectively and with excellent return.
Take pay per click, for example, where you only have to pay for each person that clicks through to your website or landing page, or options such as social media sponsored posts or adverts – these allow you to control spend while being very targeted with your marketing.
Unlike traditional marketing methods, digital marketing allows you to be very targeted, reaching exactly the audience you want. You can select who sees your content, giving you control. For example, on social platforms such as Facebook you can choose the gender, relationship status and geographical locations of your audience – extremely helpful when it comes to advertising products and services.
When using digital marketing it’s easy to keep tabs on what is and what is not working. Using tools such as Google and Facebook Analytics you can see users’ activity and exactly which content they are looking at and which products and services they are interested in. This allows you to hone content and adverts to get the very best return. Split testing is a great way to try different adverts or content and see which works best.
Traditional marketing can take time to reach your audience; lead times on newspapers and magazines can be lengthy, whereas the internet allows you to market instantly – with just the touch of a button. This is a major boost for you when you have some good news to share; it’s delivered immediately and gives you the chance to make the best use of your news and for it to be fresh.
Get found organically
Getting found organically is possible without a massive budget. By choosing the relevant keywords and delivering readable content, you will find that you can get found by the people you want. All it takes is a little strategic thinking and action and you will find your search rankings improving and your traffic increasing.
Have you thought about a company blog, or posting more regularly on social media, of keeping an eye on trends in your industry, of questions your potential customers are asking, and then delivering content around this? It works.
The internet gives you endless opportunities to promote your business, so are you taking advantage of enough of them?
If you would like some help with your digital marketing please get in touch with us; we have experts in web design, pay per click, listings and social media, ready to help you.
Call Infoserve now on 0800 089 0879 and take full advantage of digital marketing for your business.