One of the first questions we will ask you for your PPC campaign is “How do you want business to come through the door?”
Different businesses have very different answers. Some are looking for more phone calls, others want enquiry forms to be filled in, and there are those who want customers to buy products online.
Once we know how you want enquiries to be made, our PPC campaigns can help turn your wishes into reality.
Ideally from your perspective, your cost-per-click will be low, and conversion rates will be high.
But what is extremely important from the perspective of small and medium sized businesses is that you are ready for the custom when it starts flooding through.
Your preferred contact method
If you are wanting more phone calls through your campaign, you need to make sure you are ready to accept those calls. Ensure your staff are well-versed in taking phone calls, and that you have systems in place to accept a lot of calls.
If you are looking to receive contact forms or emails, you need to be able to follow up on those emails to ensure that the customer is satisfied and that you have the right technology to hopefully build on those emails and lead to repeat business.
For e-commerce websites, you need to check that the products you are selling are actually available, that your delivery options are in place, and that the items you are selling are listed in the way you want them to be.
Infoserve also sets up click to calls, click to emails and e-commerce options through our website design team. This means we can help to convert potential customers into actual ones.
As the only Google Premier Partner and Bing Elite Partner, Infoserve is well-placed to help you bring more custom to your business.