There’s no point wasting your time tapping away day after day on your online marketing material if nobody is reading it.
So, how do you engage an audience in your marketing activity? Firstly, how do you get people to see your social media posts or blogs, and secondly, how do you persuade people to read them?
A great online marketing tip can be summed up in one word – themes.
Not only do themes make your writing more relevant, but they are also a great way of generating ideas. We’ve all sat staring at a blank screen for ages, uninspired about what to write haven’t we?
Themes for your social media and blog writing can come in many different forms:
- Seasons – Christmas, Halloween etc
- National awareness days
- Hot topics from the news
- Hot topics from within your industry
- Top tips or advice on a subject
Searches on these themes are going to be more popular/trending around their relevant times of year, giving your writing more chance of being seen. They are then automatically of more interest to readers when they have this extra relevance. So, let’s explain them in a bit more detail.
Whatever industry you are in, it’s relatively easy to make your writing relevant to the time of year. As well as Christmas, New Year, Halloween and Easter, think about ideas such as school holidays, Black Friday, perhaps even holidays from other countries such as Thanksgiving or religious festivals such as Diwali.
As we know, the British public LOVE talking about the weather. So, whether it’s heavy rain, searing heat, snow or high winds, mention it in your social media or blog posts. Even if it’s not really relevant to your line of business, talk about your journey to work that day or the fact that the fence at your business premises is shaking in the wind…
National awareness days
There are numerous national awareness days every month. Some will be more relevant to your industry than others but can be great for either some fun light-hearted marketing with a serious message – such as Movember – or just to show your support for a serious cause such as poverty.
Hot topics from the news
This could be anything from a Royal wedding to Brexit, from the Budget to what’s the latest from I’m A Celebrity Get Me Out Of Here.
Hot topics from your industry
If you are a toy retailer, talk about the must have toys for Christmas or the latest toys released. If you are a dentist, talk about the latest innovations in dental technology. You get the idea.
Free tips and advice always go down well. Hairdressers can give top tips on hair styling for the party season. Accountants can give some money saving ideas.
If you are struggling with your online marketing, get in touch with Infoserve. We are the UK’s only Google Premier Partner, Bing Elite Partner and Yahoo Local Partner, with more than 17 years’ experience of helping businesses get found online.
We offer web design, Pay Per Click, listings and social media.
Contact us now on 0800 089 0879. Our team of online marketing experts will be happy to help and advise you.