Whether you go Christmas crackers or you are a bit of a holiday humbug, there’s no doubt the festive season is a good chance to boost your business online.
You don’t have to be selling a festive product or service to utilise the Christmas season, just join in with the Xmas spirit to connect with your customers.
Firstly, why not add a bit of sparkle to your website – just a festive picture does wonders to make your site look nice, fresh and current.
Offer your customers a Christmas deal – maybe a discount, a two for one offer, that kind of thing. Don’t forget to plug this on all your online platforms.
Gifts – think about a free festive gift you could hand out – maybe simply a pen or fridge magnet with your details on, or maybe a small product that makes customers want to come back to you for more in the future (for a restaurant this could be a free sample at the start or end of the meal, for a stationery store it could be a little Christmas eraser). The gift doesn’t have to cost you too much and customers will love the gesture. Again, the most important thing is to plug this online to make it worthwhile.
Use Christmas to help you engage with your audience online – perhaps just a few silly Christmas cracker-style jokes on your social media platforms relating to your field (ie, what did the plumber say to the….) you get the idea!
Send your customers an online Christmas card – either through social media or email.
Don’t start getting too festive too early, but plan ahead so your Christmas campaign is ready to go…
If you need help with your online marketing, get in touch with one of Infoserve‘s online marketing experts today. Call us on 0800 089 0879.