Twitter is in the process of increasing its character limit from 140 to 280, so what will this mean for your business?
If you post on Twitter regularly for your company, you may find it hard to stick to the character limit. Twitter hopes by doubling this, businesses will find it easier to get across what they want to say.
The new limit is currently being trialled by a chosen selection of accounts, with a plan to roll it out to all users in the future.
You may enjoy the fact that currently your Twitter posts have to be short and precise, but of course sometimes this can be just a little bit restrictive. Increasing the limit to 280 still keeps it short, your post will still be no longer than the length of this paragraph in fact!
The Twitter team explains: “We want every person around the world to easily express themselves on Twitter.
“Twitter is about brevity. It’s what makes it such a great way to see what’s happening. Tweets get right to the point with the information or thoughts that matter. That is something we will never change.
“We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too. But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint.”
So, you won’t have to post essays on your account, but perhaps won’t have to use text speak quite as much to get your message across…