CASE STUDY
TopTower
TopTower partnered with Infoserve to increase online visibility and generate more direct sales through targeted pay per click advertising. In a competitive digital landscape, appearing at the top of search results at the moment customers are ready to buy is essential.
Our team implemented a data driven PPC strategy across Google Ads and Microsoft Ads to capture high intent searches and drive customers directly to the website. By continually refining the campaigns and focusing on performance data, we helped TopTower convert search demand into measurable revenue.
500,000
Paid Search Impressions
£30,900
In revenue created
9,000
Clicks on ads
152
Conversions driven by PPC ads
Our work
Infoserve created and managed a targeted PPC strategy designed to attract customers actively searching for TopTower’s products. Campaigns were built across Google Ads and Microsoft Ads using carefully structured keyword groups to maximise relevance and visibility.
We continuously optimised bidding strategies, search terms and ad performance to ensure TopTower appeared prominently for high value searches. This approach helped drive qualified traffic to the website while keeping campaign performance efficient.
Through ongoing monitoring and optimisation, we refined the campaigns to improve click through rates and conversion performance, ensuring paid search became a reliable channel for generating online sales.
£0.57
Cost Per Click
Driving targeted traffic at a highly competitive cost across Google and Microsoft Ads.
521%
Return on Investment
Strong campaign performance delivering significant revenue growth from PPC advertising.
£35.72
Cost Per Sale
Generating profitable sales with an average order value of £203, ensuring strong return per transaction.
