Ever found yourself online at work – supposedly to work on your business social media account or a digital marketing campaign – only to find the time being sucked away as you unwittingly browse instead of work?
The internet can be a time eater and it is easy to find yourself losing an hour online without actually achieving anything.
So how do you use your online marketing time wisely? Here are some basic tips…
It’s obvious really but easy to forget. Like other areas of your business, you need to set goals. What are you expecting to achieve? Plan your online time before you start. Are you planning to spend half an hour updating all your social media accounts for the day? Are you going online to tell customers about a new product or offer? Set yourself a sensible time limit in which to achieve your goals.
Sometimes browsing is good
Try to remember that sometimes browsing can be a valuable use of time. Perhaps you are checking out the activity of a competitor? Perhaps you are trying to establish what is popular with your customers or potential customers online. Perhaps you need to find out what is trending in your area of business?
Pay a professional
It can be worth paying a professional to carry out your online marketing work. If you really feel that you are wasting too much time during your online activity, it can be more cost effective to pay someone else to do it – leaving you to get on with the rest of your work. This could be a current member of staff, a new member of staff (full or part time) or you could outsource the work. The advantage of paying someone is that you will also be getting expertise and an obligation to deliver.
Infoserve can help you with all your online marketing; we have been leaders in online marketing for small to medium-sized businesses since 1999. We are in a unique position as the only company in the UK to be a Google Premier SME Partner, Bing Ads Elite Partner and Yahoo Local Partner.
We can help you with web design, Pay Per Click, local listings and social media. We will help drive new customers to your business and give you everything you need to be noticed and found online, before your competition.
Find out more by visiting the Infoserve website, or call us on 0800 089 0879.