We often talk about what we should be doing when it comes to online marketing, but what about the things we shouldn’t be doing.
Here’s a few big no, nos…
Don’t try to copy others
Don’t spend too much time worrying about what your competitors are doing on their website or social media. Your biggest strength as a company is your uniqueness, your identity, so use it. Get your personality across in everything you do online. Trust your own ideas.
Don’t ignore your customers
In other words, listen to them. It can be very easy to get stuck in tunnel vision – believing you offer a great service or a fantastic product – but your customers know better than anyone what they are looking for, so don’t ignore their views. When they make the effort to engage with you on social media, or make a negative comment about your website or services, take note and thank them for making the effort to engage.
The digital world is changing all the time. What your customers want is changing all the time. Just because you are getting good results on social media, or great statistics for your website reach, it doesn’t mean your work here is done. Continue to analyse your figures online to see what is working and what isn’t.
Don’t be shy
It’s time to stop ignoring videos, blogs, live content etc. It may seem scary, but it’s the next step in your online presence.
Don’t take on too much
It is better to do one or two social media platforms really well than try to do them all but succeed in none of them. It’s the same as your website – if you are pushed for time, start small. Do a few pages really well and add to it when you can.
Don’t work blind
There is no point in spending time promoting yourself online if you have no idea what you are trying to achieve. Are you aiming for increased sales, more enquiries, more visitors (virtually or in the real world), better awareness of your brand? You also need to be very clear who your audience is – just who you are targeting and where the best place to find them is.
Avoid writing too much
Lots of activity on your website or social media is great – but blog posts and social media posts don’t need to be too long. Your audience is likely to read and engage with snippets of information so don’t be tempted to feel you have to get absolutely EVERYTHING in there at once. Keep it brief.
On that note, I think I’ve said enough for now, but please get in touch with an Infoserve online marketing expert to discuss your company’s digital strategy in more detail. Call us now on 0800 089 0879, or visit the Infoserve website for more information about our online marketing services. Our services include web design, pay per click, local listings and social media.