How did you do most of your shopping this year? Not just your Christmas shopping, but also all of your spending including groceries, clothes etc…
Many different sets of statistics and consumer habit studies all come to the same conclusion – online shopping continues to increase. However, if you needed more proof about the shift in consumer habits, just analyse your own behaviour and that of your staff, family and friends.
According to the latest figures from the Office for National Statistics, online sales values account for approximately 16.9% of all retail spending in the UK.
With lives becoming busier and busier, it is no wonder many of us opt for the convenience of online shopping.
Even if we don’t physically purchase our items online, we often use it as a way of browsing for ideas, price comparisons and for information about where to buy the products we are looking for. We’ve all done it haven’t we – seen something in a shop and then gone outside to check if we can buy it cheaper online.
So if you are a business selling any products – get those products online. Your website should really include a page displaying as many of your products as you can – with prices and, if possible, an option of buying them online.
Pictures aren’t essential – depending on the type of product you are selling – but certainly a very good idea. Short product descriptions are crucial.
Your product page will not only provide your customers with the valuable online shopping facility or information they need, it will also go a long way towards improving your website’s search results.
Including the keywords of your products will help you be picked up in the search engines by any customers researching or searching for those products.
A product page will also encourage you to regularly update your website with new products (also good for rankings) as well as giving you a chance to pull more customers in with offers and discounts.
It might sound scary or complicated, but in fact, website design these days can include an online shopping facility that is easy to understand and manage. Payments can be easily taken via a secure system and your business has the opportunity to earn money 24 hours a day, seven days a week, without you having to step foot in the office! All you need to do at your end is post out the orders.
By ensuring your website is mobile and tablet friendly, an online shop will be even more successful for your business – allowing your customers to buy your goods wherever they are, at any time of day. All you need to do is make sure your products are hard to resist!
Infoserve provides website design with a built-in online shopping facility – able to display and sell up to 2,500 products. Please get in touch to find out more or discuss your requirements with a website expert: 0800 089 0879.