The launch of a new app that makes it easy for friends to share recommendations with the people they trust demonstrates the importance of personal recommendation in today’s digital, social, connected world.
The newly launched Likewise app; the idea for which was born out of Bill Gates’ private office, helps people find restaurants, books, movies and more based on recommendations from their friends, family and others they trust and admire.
“When it comes to finding great experiences, people don’t want to settle for ratings from anonymous strangers — they want recommendations from friends, family and other experts,” said Ian Morris, chief executive officer of Likewise.
“Whether they are looking for a perfect spot for a first date, a great beach read, or their next binge-worthy thriller, Likewise provides people with a fun and easy way to get recommendations from the people they trust.
“Given the rapidly growing distrust of crowdsourced ratings, we believe the time is right for Likewise.”
The launch of the Likewise app has attracted much attention, including some interesting statistics and a study into company transparency.
‘Friends and family more influential than celebrities’
Figures from Sprout show that friends and family are far more influential than celebrities. For instance:
- 61% of consumers said they would be more likely to research a product or service recommended on social by a friend vs. 36% for recommendations from influencers and celebrities.
- 42% of consumers will share brand recommendations with friends and family of brands that are transparent.
Brands have historically seen transparency as a risk to their business, with the fear of sharing too much resulting in them sharing nothing at all and creating nothing but tedious corporate identities while what takes people to social media is the complete opposite. According to Sprout, 86% of people say transparency from businesses is more important than ever before.
Bill Gates is backing the Likewise app, last week tweeting: “@Likewise is a great new app that makes it easy to save and share recommendations with friends and family. It’s been a lot of fun working with the team at Likewise, and I’m excited to see what you think of it.”
The importance of personal recommendation and transparency for any business can’t be ignored. Your digital presence and identity is so important.
Here at Infoserve we’ve been working with small to medium-sized businesses since 1999, which means we know just what you need for an effective online presence.
We have unique products and partnerships with Google, Bing and Yahoo to help drive new customers to your business and create the foundations for you to grow and expand. Based in Leeds and Darlington, Infoserve is the only Bing Ads Elite Partner, Google Premier Partner and Yahoo Local Partner in the UK.
We understand that as a business owner you may not have the time or resource to commit to a massive digital campaign, but we can help you create an effective, realistic online presence that will deliver you results.
Expert Social Media Management
One of the ways in which you can reach more people and improve personal recommendation and transparency is through social media. Of course, this requires time, ideas and content creation. Speak to us about our Expert Social Media Management, which will help you with content creation, improve engagement and boost page likes.
You can leave the hard work to us. Our professional content writers and graphic designers will create posts, increase your audience and grow your business on social media.
We can all learn from new innovations and Likewise is a prime example. Personal recommendation will come when you build transparency and trust with your customers and this will occur when you connect with them on an authentic level.
The Sprout figures show that 81% of people believe businesses have a responsibility to be transparent when posting on social media – higher than the standards they expect from politicians, friends/family or themselves. Interestingly, only 15% of consumers believe brands are currently “very transparent” on social.
A lack of transparency on social apparently leaves 86% of people likely to take their business to a competitor.
- Over half of consumers (53%) are likely to consider brands that are transparent on social for their next purchase.
- One third of consumers say they would buy more from brands whose CEOs demonstrate transparency on social.
- 85% of people say a business’ history of being transparent makes them more likely to give it a second chance following a bad experience.
- 89% of people say a business can regain their trust if it admits to a mistake and is transparent about the steps it will take to resolve the issue.
These are figures we all ignore at our peril. Digital and social are powerful platforms which can be harnessed and work for us, but it requires rolling up the sleeves, getting involved and not being scared of transparency. It’s what people want.
If you would like some help and advice please contact us. Call 0800 089 0879 to speak to one of our experts.