When you go shopping, it isn’t always just a simple matter of buying a product or service.
There is a whole journey that usually happens before you go to the till, and advertising campaigns play a massive role in that journey.
You may not even be aware of a product or service before you see it advertised, so that initial contact may prompt you to research the product before you buy it.
You don’t always choose to immediately buy something as soon as it is advertised.
The same is true for online. It can be a complicated journey that the modern customer goes through, but Infoserve is here to help!
Google Analytics has released data showing how a customer may view your ad campaign at different stages of their online journey.
Infoserve can help you with your Google AdWords campaign as it will have a different effect on your customers depending on when they react with it.
If a customer sees your ad campaign towards the beginning of their journey, your campaign is likely to help a customer gain awareness of your business or services.
It may not necessarily convert to the customer buying that product straightaway.
As you would, people like to research a company before choosing to buy.
They may look at your online reviews or social media for example.
Your ad campaign can also help stimulate interest if you catch your potential customer in the middle of that journey.
At the end, your ad campaigns will hopefully result in that customer buying your products and services.
All your different channels work together, so you shouldn’t rely solely on paid search, organic search, referrals or social media for specific functions.
They all intertwine to help you sell your product and increase brand awareness.
Infoserve is a Google Premier Partner, which means our superb PPC team can help generate interest in your product, get the word out, and hopefully convert potential customers into actual ones.
Contact one of our online marketing experts now on 0800 089 0879.