CASE STUDY

The Courtyard

We have been working with The Courtyard for over five years, helping them attract new clients and increase online enquiries through targeted PPC advertising across Google and Microsoft Ads.

Our work

Paid Search

When The Courtyard first partnered with Infoserve in late 2019, the goal was to generate a steady flow of new customer enquiries through Google Ads. In the first 30 days, the campaign delivered 2,260 impressions, 3 calls, and achieved an impressive top impression rate of 86%.

Since then, our approach has evolved to include both Google and Microsoft Ads, focusing on capturing high-intent searches and driving consistent, quality leads. By continually refining ad copy, keywords and bidding strategies, we’ve ensured The Courtyard remains visible to customers actively searching for their services.

The results

Since launching their PPC campaigns in 2019, The Courtyard has seen over 2,500 conversions, with more than 85,000 total website visits, over 50,000 of which came directly from

paid search.

Last year alone, paid search drove nearly 20,000 website visits, generating a steady stream of new enquiries and calls month after month.

"The kind of maths that I've done in the background is knowing what we invest per month and what we get out.

We put £1 in and get £25 out So a 25 times return on what we invest month on month!"



Marcos (owner of The Courtyard)