Don’t get stuck in the past – look to the future.
We’re not talking about flying computers or websites that appear in the air in front of you here – just a few marketing trends to be aware of.
Just as you are always planning for the future when it comes to the rest of your business, your online presence is something that should be constantly evolving.
Do you still offer exactly the same services, the same prices, the exact same list of products etc that you did 10 years ago? Hopefully the answer is no. Some of these things will have changed/improved/evolved.
Successful business owners are those who make business plans and forecasts, who are always looking at ways to improve services or products and so on. Often this involves reviewing the way you do things, looking at costs, staff, doing surveys of customer experience…etc
To build and maintain a successful online presence and online marketing strategy, apply these same rules to your website/social media. Review the customer experience of your website regularly, review how you present yourself online on a daily basis, look at how you have allocated staff time to your online platforms…
Many businesses fall into the trap of creating a website and Facebook page and then sitting back and feeling pleased with themselves, with the thought: “I’ve done it, I’m up to date now, I can tick that box.”
The digital world is a constantly changing one, however, and keeping up to date with it requires constant revision.
- Is your website mobile and tablet friendly?
- Are competing businesses ahead of you when it comes to using video or audio input?
- How often do you post on social media?
- Are you engaging your audience effectively on social media?
- What are the most popular pages on your website?
- When are your customers most active online?
- Are you achieving sales as a result of your online presence?
- Are new customers finding you easily through search engines?
All these kinds of questions are relevant to all types of companies, large and small, in this digital age. It’s not just a soundbite – getting ahead in all these areas really will help you stay a step ahead of the competition.
If researching about the latest digital marketing trends is not your idea of fun daily reading, seek the advice of experts to help you keep on top of this area of your business – whether it’s an existing employee, a family member or a specialist company.
Fees for this kind of work are not any higher or any more of an indulgence than employing an accountant. As with an accountant, the idea is that this is an investment – if you get this area of your business running efficiently, you will be making more profit in the long run.
If you would like help with your online marketing call Infoserve now. We have been leaders in online marketing for small to medium-sized businesses since 1999.
With more than 80 experts based across three offices in the north of England, we have vast experience in creating and managing online marketing campaigns for small to medium-size businesses in the UK.
We are in a unique position as the only company in the UK to be a Google Premier SME Partner, Bing Ads Elite Partner and Yahoo Local Partner.
For more information about how we can help you with your online marketing, call one of our experts now on 0800 089 0879.