Security is an increasingly important factor in how people conduct their business online.
That is why it is getting more and more important that you have a valid SSL certificate to make sure that data on your website is secure.
If you went into a shop and you weren’t sure how safe that store was, you might be a bit reluctant to part with your cash there.
There is no reason why the same isn’t the case for your customers online.
Google recognises this. By having a secure website for people to look at and possibly take part in transactions, which can include inputting credit cards on your site, this could have an effect on how your website ranks on the search engine. Online security will only get more important in the future, so it is worth making sure that your website is safe now.
Making sure your website is a secure place is just good practice, and it can boost the way people view your business if online security is high on your agenda.
An SSL certificate can help stop hackers from gaining access to a customer’s details if they have used them on your website by encrypting the data.
There is an argument that online security has not kept up with the exponential growth of the Internet.
That isn’t the case at Infoserve.
When we build websites, Infoserve always ensures that the safety of your website is at the top of our list of priorities, and we ensure your SSL certificate is in place.
With us being the only company in the country to be a UK Bing Ads Elite Partner and a Google Premier Partner, you can be assured that your website and PPC campaigns will be in good hands.