There is no doubt that search engines such as Google and Bing have transformed the way businesses operate.
It is no longer just a matter of attracting people through the front door, your shop window is now your website, and how you market that website through methods such as PPC campaigns.
The most obvious way of working out how well you are doing is to see where your business ranks on search engines such as Google. The theory is that the higher up the rankings you are, the more likely you are of bringing more business in.
But it is very important that you don’t obsess completely over this.
What is more important is the number of visitors to your website that are converted into paying customers.
As with any business, the most important thing is, are you making money from what you are doing?
At Infoserve, we offer a conversion tracker so you can see exactly where your website traffic is coming from.
From this, you can see how many people on your website are phoning and emailing you to further their way down the path towards purchasing one of your products or services.
Tracking your traffic may not give you that same ego boost as seeing where you rank on Google, but it is a more accurate way of finding out how successful your Google AdWords or Bing Ads campaign is doing.
Infoserve is ideally placed to help you bring even more traffic and custom to your website.
We are the only internet marketing company in the UK that is a Bing Ads Elite Partner and a Google Premier Partner.
This means we have the expertise to boost your business’s performance online.
Not only can you benefit from our knowledge base, we add £150 to your budget if you choose to run your AdWords campaign with Infoserve.
To learn more, call us on 0800 089 0879.