There are many different ways people can discover your website.
The main forms of being discovered online is by people directly finding your website, being referred to your website through social media such as Facebook or searching the likes of Google to find a business that will carry out a particular service.
Search engines were the traditional powerhouse of referrals before social took over this mantle in 2014.
However, recent research suggests that search has once again become the prime driver of traffic to websites in 2017 – retaking the top spot.
One of the most common theories for this is the change Facebook has made to its algorithm in the wake of the fake news scandal that has dogged social media over the past year.
It appears that people may not trust social media links as much as they once used to, which means they are going back to sources such as Google and Bing.
According to the statistics from Shareaholic, search drove 34.8% of site visits compared with 25.6% on social media.
So what exactly does this mean for your business?
Well, it means that your search engine rankings are more important than ever before.
Infoserve are the UK’s only Bing Ads Elite Partner and Google Premier Partner, which means we are leaders in helping your online marketing.
And with search being more important than ever before, it is important to get expert advice on how to maximise your search opportunities with our PPC campaigns.
That is not to say social media isn’t important of course, with it being such a huge driver of traffic to the website of your business.
Our social media packages help give you access to our expertise and drive more business to your website.
If you want to find out more, all you have to do is give us a call on 0800 089 0879.