CASE STUDY

R&R Security

We’ve been working with R&R Security to support their digital growth through targeted pay-per-click (PPC) advertising. By combining Google and Microsoft Ads with a data-led strategy, we’ve helped drive consistent online enquiries for their locksmith and key-cutting services. Our ongoing work focuses on maximising return on investment and ensuring R&R Security stays visible to customers searching for their services online.

Our work

Paid Search

R&R Security partnered with Infoserve to generate more online leads through targeted PPC campaigns across Google and Microsoft Ads. From the outset, our focus has been on identifying high-intent keywords relevant to their locksmith and key-cutting services and driving traffic to tailored landing pages built for conversions.

By consistently refining the ads, bidding strategies, and targeting based on performance data, we’ve ensured a strong return on investment and a consistent stream of quality leads. Paid search continues to be a key part of R&R Security’s digital strategy, helping them reach more customers and grow their business online.

The results

Since launching their campaigns, R&R Security has generated 296 phone calls and over 6,000 clicks from paid search, with more than 215,000 impressions served to high-intent users searching for locksmith and key-cutting services.

With a top impression rate of over 65%, the campaigns continue to drive measurable visibility and enquiries each month. The average cost-per-click across search has remained under £0.80, offering excellent value for lead generation.