CASE STUDY

Podiatry-by-Adele

Podiatry-by-Adele approached Infoserve in 2021 for a website redesign with the aim of creating a more attractive online storefront, whilst appealing to clients who required the services of professional Podiatrists. Their footcare clinic had amazing potential and we truly believed that their expertise combined with a sleek brand image was the key to which this could be achieved.

Our work

With an Infoserve website built as their foundation, and on top of reimagining their branding and redesigning their logo, we worked closely together to formulate a plan for local SEO and PPC campaigns that would get them found online.

Web Design

A clean, new website, built to increase conversion rates from a future PPC campaign, was completed to create the foundation of our long term plan. A winning combination of SEO and PPC would be setup on the new website to improve visibility and drive new leads.

SEO

In order to target customers local to the Podiatry-by-Adele clinic, Infoserve targeted their main city of Huddersfield as well as the surrounding areas. From February to July 2023, Infoserve’s SEO team improved their online visibility by 27.9%. 

In February, their average position in the search results was 173 for localised search terms. As a direct result of our efforts, not only has this soared to position 8, but they have seen a 300% increase in organic traffic over the period of a single year. This had led to a form fill increase of 650%.

Paid Media

Since our relationship with Podiatry-by-Adele began in 2021, Infoserve’s dedicated PPC team has been creating bespoke PPC ads across Google and Microsoft Bing, concluding in October 2022. By targeting the key search term ‘podiatry services’, as well as 48 related keywords, Adele saw an astonishing 14% conversion rate, with 65 phone calls and 51 form fills over a 6 month period. 

By creating tailored ad content, our team has pushed the average CTR (click through rate) for PPC ads to 11.38%.