Reading that global digital payments are predicted to reach 726 billion transactions by 2020 is mind-blowing, indicating the huge movement towards and growing acceptance of the online purchase of goods and services.
It’s a humongous shift within a comparatively short time. It is highlighted in a World Payments Report by Capgemini, which says that global digital payments volumes are predicted to increase by an average of 10.9% in the run-up to 2020, reaching approximately 726 billion transactions. Current estimations put the world population at 7.6 billion (October 2017).
The increase in global digital payments is said to be greatly influenced by retail customers who are increasingly willing to adopt online and mobile channels to embrace next-generation payment methods.
The same report also reveals that by 2019, it is estimated that in the region of 50% of transactions carried out using a credit or debit card will be made either online or via mobile.
The UK Internet Advertising Bureau has just released its latest UK digital advertising spend figures for January to June 2017, which include online, mobile and tablet.
In summary, the figures show:
- At half year, the total UK digital advertising market is worth £5.56bn, up 13.8% year-on-year
- Mobile is driving almost all growth in the market
- At £2.37bn, mobile now makes up 43% of all digital
- Mobile is accounting for 57% of all digital display advertising
- Online video has overtaken banners as the largest display format, up 46% year-on-year
- Outstream is now the largest video format, at 52% of all online video
- Social revenue is now over £1 billion
What do these statistics mean? What do they mean for business owners? They highlight the massive shift to online, to mobile, to consumer acceptance and use of all things digital.
Based in Leeds and Darlington, Infoserve is the only Bing Ads Elite Partner, Google Premier Partner and Yahoo Local Partner in the UK. We’ve recently been nominated for three Google Premier Partner awards and came runner up as ‘top performing agency’.
We can help you take full advantage of the digital marketplace and give your business a winning online presence. We offer everything you need to take full advantage of the consumer shift and acceptance of the digital marketplace, including Web Design, Pay Per Click, Local Listings and Social Media.
Don’t miss out on the ever-growing online audience and spend, get in touch with us now for a free online advertising audit. Our experts will identify areas for improvement and provide a free report. Call us now on 0800 089 0879, or visit the Infoserve website.