Online marketing is constantly developing and for small and medium-sized businesses this can pose significant challenges.
When new trends and ways of attracting target audiences are coming along all the time, just which ones are the best to convert into sales and return?
Infoserve has worked in online marketing since 1999 and seen this constant evolution. Long gone are the days when a business could rely on an entry in Yellow Pages and perhaps an advert in the local or regional newspaper; customers are now more savvy and knowledgeable than ever before. The world operates 24/7 and information is available from many platforms and devices; your website now needs to be mobile-friendly, to capture potential customers.
Organic performance and reach is becoming more difficult for businesses, as it involves considerable time and investment amongst ever-growing numbers of businesses online, and is never guaranteed. We have seen a massive shift to pay for performance online marketing as demand from businesses increases for effective online advertising that maximises return on investment and is transparent.
Infoserve is in a unique position as the only company in the UK to be a Google Premier SME Partner, Bing Ads Partner and Yahoo Local Partner.
With over 80 experts based across three offices in the North of England, we have years of experience in creating and managing online marketing campaigns for small to medium-sized businesses across the UK.
Through our partnerships with Google, Bing and Yahoo we can help ensure that online advertising campaigns reach the audiences that matter most to a business.
Since 2005, Infoserve has specialised in paid search marketing and pay per click sales now account for a significant, and ever-growing, percentage of our total revenue.
Pay Per Click (PPC)
Pay Per Click (PPC) cannot be ignored. With PPC your business can be found when people are looking for the services you offer on Google and Bing. Your budget is only used when someone clicks on your advert, which means you can be confident knowing where your money is going.
Our team of PPC experts build and manage your PPC campaign to achieve results for your business, with monthly reports to show you how many visitors and enquiries you have had from our adverts.
You should always be looking at ways to maximise the return of any online marketing. Other ways you can do this is by getting other people to market your brand for you by finding people who are influential amongst your target audience and working with them to get the word out. Most people have an online social following now and some of these are very affluent groups. You can do this yourself with a bit of work and the returns can be vast.
Video is extremely popular now and these do not have to be expensively shot to be effective. Video is instant and can help create an instant bond with your target audience. Perhaps you are holding an event, or launching a new product; a short video posted on social media and your website could be more effective than anything else in driving engagement, sales and return.
Social media – engage with new and existing customers
You could also try paid social media advertising. Infoserve can help you engage with new and existing customers through social media. It is important to have social media profiles, such as Facebook and Twitter, that are up to date, and utilise the power of social media advertising.
For example, we can create targeted Facebook adverts to reach different audiences and meet your business goals. More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day. That is a powerful vehicle for any business and one Infoserve can help you use to deliver massive reach at a very low cost.
It really is an exciting time in online marketing, but to succeed you need to keep abreast of changes and opportunities. Of course, if you find it all overwhelming, just give us a call and we will help you choose the optimum online marketing solution for your business. Call one of our online marketing experts now on 0800 089 0879. Find out more on the Infoserve website.