Creating the best product you can takes time, energy and resources, and the same is true of your website.
Like with any business, it is important to constantly review and update how your website works, especially with the parameters for success on search engines constantly changing.
Sometimes it is not always clear when you need an update. However, there are some telltale signs that you definitely need a refresh.
What to look out for
One of the key factors that Google penalises is the time it takes for your pages to load. If you are waiting for a long time to access the information you want, people are likely to get impatient, fed up and leave your website. Make sure you optimise the speed of your website when deciding if you need a new design.
If your site has a high bounce rate, this is also a bad sign. The bounce rate is the percentage of people who are leaving your website, which usually indicates that the user experience of your site is poor.
Any technical errors also don’t contribute to a good user experience, which search engines are ranking a lot more as times goes by.
A lot of popups are another contributory factor towards diverting users away from your website, as these are very irritating for people.
Nearly 60% of searches are now carried out on mobile devices. Therefore, it is critical that people can view your pages on their smartphones as well as on desktop.
Infoserve offers a web design service that suits your needs. Whether it is a basic package, a large bespoke design, or everything in between, our dedicated and talented team will give you the best advice and build a website that works specifically for you and your business.
Our team builds your site for separate devices so that your customers can easily view it on mobile as well as on desktop.
Your website is very much your shop window. We can help ensure that your site reflects your business in the best possible light.