All of us have done it – we have been sat on the sofa flicking through our phones with the TV on in the background.
Maybe there’s a present you need to buy for a relative so you need to do some research on gifts you can buy, or you might want to read some reviews about a game before you purchase it.
In the past, researching products was done by turning your computer on and looking via desktop, or if you go back even further, looking in a newspaper.
But with the emergence of mobile, a lot of us now research products to buy through our phones.
As customers, when we are trying to find out information, we always go to the nearest convenient method.
There is no doubt that phones provide convenience.
But when it comes to actually purchasing the product, you may not want to do that on your phone. You might want to actually go in the store to check the item before you buy it, or you may feel more comfortable filling in your order information on a desktop.
What does this mean for the way you market your business?
Well, it means that you absolutely have to have a presence online, and a website that is suitable for viewing via mobile phones.
While people researching products on your mobile site may not necessarily result in a purchase, you are still offering your customers a huge service in allowing them to research your product, and potentially later buying it.
At Infoserve, our unique interface helps you view your website across desktop, tablet and mobile simultaneously, so that you can check how your website appears on multiple platforms.
Research shows that 40% of people use search engines to research a product – a figure which you cannot ignore.
This is why our PPC team can maximise your Google and Bing performance, so that your business is appearing for users when they need you the most.
After all, we are the only Bing Elite Partner and Google Premier Partner in the country.
This means that Infoserve can help create a website that looks great across multiple platforms, and will get seen by the people who you need to see it.