There is no doubt that more people are using their mobiles rather than desktop to access information online.
Google is now operating a mobile-first index, and more searches are being made on mobile than desktop.
It means that it has never been more important to ensure that your website is optimised for mobile users.
But it is still vitally important that businesses make their websites appeal to people on desktop as well.
There are a couple of reasons for this.
According to research from Search Engine Land, people tend to use desktops more than mobile during office hours. This is a different story in the evening, when people are using their mobiles more often.
It also appears that when it comes to important transactions, desktop is still the method of choice for most people. People seem to view it as a more secure way to buy an item or service, and the more complex a purchase is, the more likely it is that a desktop computer will be used.
If conversions are your aim, desktop is unbelievably important.
When you ask Infoserve to design your website, we take into account how it will look not only on mobile and desktop, but tablet as well.
It is so important to ensure that your website is appealing to all sorts of users, who will use different devices to access your website.
That is why Infoserve has been at the forefront of designing great websites for small and medium sized businesses since 1999.
We take everything into account, including the keywords and PPC campaigns that will attract people to your site, where your site is listed, and how to get the word out about your company on social media.
You can also use our conversion tracker, which shows you exactly where your customers and website viewers are coming from. You can then tailor your marketing strategy from this.
There is no doubt that the mobile revolution is well and truly underway.
But that does not mean you can simply discard desktop users from your marketing strategy.
Far from it.
At least for the time being.