CASE STUDY
Middlewood Farm
Middlewood Farm is a well loved holiday park near Robin Hood’s Bay, welcoming guests looking for memorable breaks on the North Yorkshire coast. Infoserve partnered with the team to grow visibility at every stage of the customer journey, from discovery on search and social to a smoother website experience that helps turn interest into enquiries and bookings.
44%
Organic Traffic increase
289
Calls driven by PPC Ads
56%
Increase in form fills year-on-year
Top 3
3 page increase for the extremely popular keyword ‘Holiday Parks Whitby’.
Our work
Infoserve delivered a joined up digital strategy across PPC advertising, SEO, website design and paid social. We ran targeted Google and Microsoft Ads to capture high intent searches and maintain strong visibility for key holiday park terms.
Alongside this, we strengthened SEO performance through keyword focused content and on page improvements to help Middlewood Farm move more searches onto page 1. We also designed and improved the website to support a better user journey, making it easier for visitors to find what they need and take the next step.
To support top of funnel growth, we launched paid social campaigns that built awareness and drove consistent traffic back to the site.
1.76m
Impressions through Google & Microsoft
Helping Middlewood Farm stay front of mind with people actively searching for a holiday park near Whitby.
Page 1
Organic rankings
Achieved for most target keywords, improving visibility and driving more high intent traffic from organic search.
24,580
Link clicks on Meta
Generated through social campaigns, sending
a strong stream of potential guests straight to
the website.
