The world of online search is constantly evolving.
There isn’t one simple tactic that will magically get your website ranked on the first page of Google.
However, there are a few things you can try that could give you a little boost, and it shouldn’t take you too long to get these sorted.
Search engines will crawl only a section of your website and not all of it. This means that it is really important to make sure every page on your site is relevant to your business.
It is therefore a good idea to get rid of any pages that are no longer pertinent to your website, or hide blog posts from years ago.
It might be worth you merging pages together to create one good page, rather than have two or three bad ones.
Some pages could be targeting keywords that are producing a low yield when it comes to how well your website is being found, so pruning these pages would probably help as well.
It is worth setting up a 301 redirect rather than simply deleting these pages though, because there may be some content on these pages that are helping your Google ranking.
Search engines are paying much greater stock to site speed these days as well, as slow websites are a nightmare for user experience.
To this end, reducing the number of plugins can vastly improve your site speed.
Photos and videos can also negatively impact the speed of your website. Making sure the file sizes are as small as possible, without compromising on the quality of the image or video, is a very important way that you can improve your site speed.
At Infoserve, we have a dedicated team of web design experts who can create a beautiful and powerful website.
You will be proud of how your business looks once you have seen the website that Infoserve can provide you!