It’s really important to keep your website fresh. Even if you have got the best website in the world and you are really happy with the content and look, there is great benefit in updating it regularly.
Updating your website doesn’t mean an entire overhaul, it just means making sure you keep it fresh with regular new content.
Keeping your website fresh helps with your search engine rankings. The search engines have lots of clever algorithms that work to favour websites that are updated regularly.
Fresh content also gives customers a reason to check back into your website on a regular basis as well as helping to entice new customers/audiences.
An obvious starting point is to have a blog page – this allows you to pop new content on your site whenever you feel like it. Blog pages can be opinion pieces, tips and advice, stories from your business or information from the industry that might be of interest to your customers. This could also be considered a news page.
Use your website to showcase new products and special offers. Make it clear to your customers that this section of your site will be regularly updated and then they will have a reason to come back. You can use your social media to alert people when you add something new.
If you don’t feel like writing, or you don’t really have anything to say, why not just add some fresh pictures on your site every now and then (remember to get consent from people in the pictures.) Photos could include:
- Staff at work
- Events taking place
- Your latest achievements as a business
- Happy customers
- New products
- New furniture (this might work well for a restaurant for example)
Try to put customer reviews/customer comments on your site whenever you can and include the dates on them. People love to get recommendations for a service or product and the more recent they are, the better.
Don’t forget, just because you are happy with your static content, it doesn’t mean you shouldn’t update it every now and then. Even great content will start to look stale after a while and your business is bound to evolve over time so your website should reflect this. You wouldn’t leave the same window display in your shop for two years would you?