It’s that time of year again when we start thinking about New Year resolutions – both in a personal and work capacity.
So, from a marketing point of view, what should your targets be for 2019?
The first thing to think about is that your goals and resolutions should be achievable.
The first thing to do is look at what has worked well and what hasn’t in 2018. Have you made the best use of your social media platforms? Is your company website working well for you? Are you providing your audience/customers/potential customers with fresh content on a regular basis?
Your New Year goals should focus on two areas: utilising the areas that have worked well and improving the areas that haven’t.
If you do have a small marketing budget, the new year is a good time to invest some of this in some expert help and advice that can help you come up with the best plan for your year ahead.
With many online marketing channels available to you, it’s just a case of working out the best resources for your business.
The start of a new year is also a great time to just reassess your brand and your marketing messages. Are you aiming at the right audience? Are you portraying the right image?
Final tip: Take time in January to make a marketing plan for the year ahead – look at different times of the year and plan to use these to your advantage. Set out ideas for marketing campaigns, website improvements, promotions, special offers and so on. This will give you focus and ensure you don’t miss out on any perfect marketing opportunities.
If you need help with your online marketing, contact Infoserve. We are the UK’s only Google Premier Partner, Bing Elite Partner and Yahoo Local partner, with over 17 years’ experience in helping businesses get found online. We offer web design, Pay Per Click, listings and social media.
Call our online marketing experts now on 0800 089 0879.