Infoserve Improves LHA London’s Conversion Rate by 50%

Francesca Taylor • May 27, 2022

Infoserve have been working with hostel provider, LHA London, for a number of years. After seeing substantial year-on-year growth, LHA challenged us to push this even further.

LHA provides young people and students with safe, affordable and long-term accommodation in London that offers complete contract flexibility. The company originated in 1940 with the aim of providing hostels for the homeless, and now have 13 large hostels scattered across London that cater for students, young professionals, apprentices and interns.

LHA wanted to target their key audience online with the help of Infoserve to improve efficiency of its online market spend. As a long-term partner of Microsoft Advertising, Infoserve saw an opportunity to increase conversion rates while lowering cost-per-click (CPC) by implementing Microsoft Audience Network to drive highly personalised ads.

Microsoft Audience Network uses highly sophisticated ad targeting software that leverages AI capabilities. The results for LHA were immediate. This strategy effectively targeted LHA’s target audience across a wide range of networks and channels to drive conversions up by 50% between Q2 and Q3 in 2021.

“When people think of native advertising, typically they think about brand awareness, but the audience targeting capabilities of the Microsoft Audience Network make it a fantastic tool for converting customers.” Dan Lezcano, Head of Paid Search, Infoserve

The partnership between Microsoft and Infoserve was incremental in this success which not only increased LHA’s conversion rate and awareness within their target audience, it also lowered cost per click (CPA) by 52%.

“The Microsoft Audience Network has made a significant impact on our client’s business, and they are over the moon with the results.” Dan Lezcano, Head of Paid Search, Infoserve

Infoserve are proud partners of Microsoft Advertising, supporting SMEs on behalf of one of the world’s largest search engines. Infoserve was named the UK’s first Microsoft Elite Partner when the programme was first launched, and we use this trust in our business to foster growth for small businesses using Microsoft’s exclusive software, resources and connections. They trust us so that you can too.

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