Blog Layout

Infoserve Improves LHA London’s Conversion Rate by 50%

Francesca Taylor • May 27, 2022

Infoserve have been working with hostel provider, LHA London, for a number of years. After seeing substantial year-on-year growth, LHA challenged us to push this even further. 


LHA provides young people and students with safe, affordable and long-term accommodation in London that offers complete contract flexibility. The company originated in 1940 with the aim of providing hostels for the homeless, and now have 13 large hostels scattered across London that cater for students, young professionals, apprentices and interns. 


LHA wanted to target their key audience online with the help of Infoserve to improve efficiency of its online market spend. As a long-term partner of Microsoft Advertising, Infoserve saw an opportunity to increase conversion rates while lowering cost-per-click (CPC) by implementing
Microsoft Audience Network to drive highly personalised ads. 


Microsoft Audience Network uses highly sophisticated ad targeting software that leverages AI capabilities. The results for LHA were immediate. This strategy effectively targeted LHA’s target audience across a wide range of networks and channels to drive conversions up by 50% between Q2 and Q3 in 2021. 



When people think of native advertising, typically they think about brand awareness, but the audience targeting capabilities of the Microsoft Audience Network make it a fantastic tool for converting customers.” Dan Lezcano, Head of Paid Search, Infoserve



The partnership between Microsoft and Infoserve was incremental in this success which not only increased LHA’s conversion rate and awareness within their target audience, it also lowered cost per click (CPA) by 52%. 



“The Microsoft Audience Network has made a significant impact on our client’s business, and they are over the moon with the results.”
Dan Lezcano, Head of Paid Search, Infoserve



Infoserve are proud partners of Microsoft Advertising, supporting SMEs on behalf of one of the world’s largest search engines. Infoserve was named the UK’s first Microsoft Elite Partner when the programme was first launched, and we use this trust in our business to foster growth for small businesses using Microsoft’s exclusive software, resources and connections. They trust us so that you can too. 

 

Not sure where to start? 


Start a PPC campaign with Infoserve and you could claim up to £785 managed ad credit. Our dedicated
PPC experts are committed to helping your business get found online. 


Get a free PPC audit now


Back to Blog
By Francesca Taylor 09 May, 2024
Website accessibility isn’t simply a convenience, it is a legal requirement. And, even if it wasn’t, it is still non-negotiable. Everyone has the right to use the internet, and as web designers and business owners, we have a responsibility to remove barriers of access to websites. Join Infoserve as we explore the basics of web accessibility, and what you can do to make sure your website is accessible to everyone.
By Francesca Taylor 09 May, 2024
57% of users say they will not suggest a business with a poorly designed website on mobile - UIUXDen, LinkedIn
By Francesca Taylor 09 Apr, 2024
46% of all searches on Google include local intent - Safari Digital
By Francesca Taylor 08 Apr, 2024
In March 2024, Google announced its new core update that included new spam policies with the aim of showing users less content that feels as though it was generated solely to attract clicks.
By Francesca Taylor 12 Mar, 2024
Colour is more than just a thing that makes your website pretty. The psychology behind colours is a topic that is constantly fascinating designers because the impact it has on user perception is astounding. Choosing colours for your brand, finding images for your website and choosing a mood for social media all heavily depend on emotional response. At Infoserve , our design team are experts at utilising colour to influence user behaviour, and we want to let you in on the fascinating world of colour psychology within web design. After all: ‘Design is not just what it looks like and feels like. Design is how it works. ’ - Steve Jobs
By Francesca Taylor 11 Mar, 2024
Why quality is important for SEO
By Francesca Taylor 27 Feb, 2024
From March 2024, Google is shutting down over 21 million Google Business Profile websites. This service was provided to help businesses establish a basic website using the information on Google My Business listings. Users visiting your site will be redirected to the company’s associated Google My Business Profile. So, how will these changes affect your business and what are the next steps for those who rely on Google Business Profile websites?
By Francesca Taylor 06 Feb, 2024
On average, customers require seven interactions with your brand before they make a purchase. Join Infoserve as we explain how you can apply remarketing techniques to ensure you get the most out of each customer interaction to maximise ROI.
By Francesca Taylor 06 Feb, 2024
Nearly 1/3 of all mobile searches are related to location - Think with Google
By Francesca Taylor 03 Jan, 2024
Video content has long been revered as one of the most engaging methods of capturing a user’s attention online. In fact, the appeal for this type of content arose long before the TikTok tidal wave engulfed the minds of marketers and business owners. So, it only makes sense that search engines prioritise high quality video content when ranking websites. Despite this, creating and marketing video content remains one of the most challenging areas of business promotion, so how exactly can you leverage it to ensure you gain the most effective result for your efforts? As marketers ourselves, Infoserve ’s SEO team has a few tricks up our sleeves to help you leverage video content for higher rankings.
Show More
Share by: