With the development of any new technology comes people who try to take advantage of it.
Search engines are a marvellous resource, which has helped bring almost any information in the world directly to our own fingertips.
More recently though, the emergence of fake news has meant that the trust in the information you are receiving for a query may not be as reliable as it once would have been.
This means peoples’ trust in search engines is being affected so Google and Bing are picking up on this massively, and algorithms to combat this are now coming into play.
We already know that Google is ranking websites based on user experience more and more, so if the information you provide is false in an attempt to get your rankings as high as possible, this is going to adversely affect your business.
If you said you sold a product in the real world to bring customers in but then it transpired that you didn’t own that product at all – your reputation would take a big hit and you would be seen as untrustworthy. The world of search should not be treated any differently.
It is extremely important online, as it is in the real world, to ensure that customers can trust what you say.
This is why it is so important to keep your website up to date and let people know of any offers you are legitimately doing.
The importance of user experience
It’s all about user experience, and making sure your website helps your customers with their enquiries. Customers often conduct research online before buying a product in your store. Can your customers access the correct information when they visit your website? Is your PPC tailored in the correct fashion to sell products and services that are most likely to appeal to your clients?
Making up a service or product because you think it might rank well on Google could have disastrous consequences, especially as we enter an era where truthfulness is likely to become a big factor in terms of how your website ranks.