Running social media accounts has become part of business – so do you need a dedicated member of staff for this job?
Social media managers have become an important role in many companies, large and small, and for good reason.
Your social media activity has become one of your best ways to communicate with the outside world – to connect with your audience and try to bring in new customers.
How you use your social media can make a big difference to your business success in today’s very digital society. Whether you like it or not, your customers and potential customers do a lot of their consuming online and when not buying online, they are certainly using it for recommendations/ideas etc. A total of 58% of searchers consider reviews and social comments before deciding on a brand.
The question is, can you do this yourself, or should you be paying someone else to do it for you? The answer will be different for every company and will depend on many factors including company size, the sector you are working in and what members of staff you already have on board, but here are some things to consider:
Do I have the expertise in house? Managing social media accounts is very different to using social media on a personal level. Do you have a member of staff who understands trends, marketing tactics, how to analyse your post performance/audience statistics etc?
Is there a member of staff who has time to spend on social media on a daily basis, without impacting on their other duties? Am I happy to free up their time for this? Another question is am I spending too much time on social media myself, when I really should be focusing my skills on other tasks.
Out of hours
Is there a member of staff who is able to manage social media out of normal office hours from home? For example, if your working hours are only Monday to Friday, what happens if a customer tries to interact with you on social media over the weekend? People expect a response pretty promptly online and they are not going to want to wait until mid-morning on a Monday (when someone finally notices their post).
Is my company being represented how I want it to online? Having numerous members of staff contributing to your social media presence can mean there is not a strong message/branding being portrayed. However, if you employ someone new, will they understand your ethos well enough?
What am I trying to achieve online? Brand awareness, reaching out to new customers, actual sales? Do I have the ability/skills to do this?
One thing to remember is that a social media manager can be a part-time role, it can also be managed from outside of the office, so the working hours can fit in around your needs (when your customers are most likely to be online).
If you need help or advice about your social media, Infoserve can help you. We specialise in Facebook, Facebook Ads and Twitter. Our social media experts can help you engage with new and existing customers.
Facebook connects businesses with people. It can help your business build lasting relationships with people and find new customers.
We’ll design and build a professional business page which will help you attract more visitors to promote your brand and increase local awareness.
We create targeted adverts to reach different audiences and meet your business goals.
More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day.
Infoserve will create your page to help you extend your reach by seamlessly bringing users to your website via Tweets and Followers. Our experts are best-placed to give you impartial advice on how to run your Twitter business page and bring new Followers to you.
To find out more call us now on 0800 089 0879.