Just having a social media account for your business and posting regularly is a great start, but there are lots of other clever ways you can use these platforms to increase awareness of your brand.
So just what are these little # things and how do I use them? Your Twitter page will have suggestions for popular # on the right hand side. But to find out what # your competitors/leaders in your industry have found popular, head to Twitonomy.
The hashtags also work on Facebook. The main advantage is that if you use a popular subject that other people are searching for, your posts are also more likely to get picked up.
Don’t forget, your employees and your audience are a great source of information, as always. Ask them what they have been searching for on social media this week and try to use these in your posts wherever relevant.
Just what does the @ do?
When you mention other people or pages in your post, you can add the @ to make it an active link to their page. So, for example, if you are commenting on a local event that is taking place, you can link your readers to their page. Why, you might ask? Well, first of all, you are giving your audience some valuable help/information. Secondly, being friendly and sharing, especially within your local community, can only paint you in a good light.
This tool allows you to post at all times of the day, without the need to be at your computer or tablet. Simply schedule posts to go live at the busiest time of day for your pages. If you need to find this information out, head to the statistics section of your account to see when your audience is most active online.
Share and follow
Remember to share and follow as many people/pages as you can. Having said that, only choose pages that are relevant to you and only share posts/blogs that will genuinely be of interest to your audience. The more activity on your social media platform the better, as long as it is applicable.
Tell people you are there
Don’t forget, once you have your pages up and running on social media, don’t forget to tell people you are there: ‘you can find us on Facebook, Twitter’ that kind of thing. Make sure you put your social media links on your website and any other material that you are sending out. Tell customers, make sure all your employees, family and friends are following your business page and so on. The more followers you have, the more followers you are likely to pick up through sharing etc…