How long does it take for your website pages to load?
Studies show that most users only have the patience to wait three seconds before giving up and moving to another site.
So no matter how well you get picked up in the search engines and how amazing your website looks, if your loading time is too slow, it’s all lost.
Three seconds might seem highly impatient, but think about it like this: if a customer tried a shop door and it wouldn’t open, how long would they stand there trying to get in before continuing along the street to another business? Probably not much more than three seconds…
Website loading times are caused by a number of different factors, including:
- Images – image optimisation reduces the amount of download time significantly
- Hosting – choosing the right hosting package will have an impact
- Code – the way your website code is written
Google developer Ilya Grigorik says: “Achieving an instant web experience in light of these requirements is no small feat, which is why optimising content efficiency is critical: eliminating unnecessary downloads, optimising transfer encoding of each resource through various compression techniques, and leveraging caching whenever possible to eliminate redundant downloads.”
Sound complicated? It can be worth enlisting the help of a specialist web developer to look at these areas for you and streamline your website so it runs more efficiently.
If you would like help with this area, or want a new website that is custom-designed for every device, contact Infoserve. Visit the Infoserve website for more information, or call one of our experts on 0800 089 0879.