Pay Per Click advertising on Google and Bing is a great way to grow your business by grabbing the attention of potential customers and winning leads.
Of course, Pay Per Click advertising is not without its pitfalls and can see you waste money if not set up and managed correctly. Your individual adverts need to drive people clicking on them to a particular landing page strategically created to prompt an action – be this completing a form, making a call or a purchase.
The whole intention behind Pay Per Click advertising is to deliver leads and customers. When someone clicks on an advert they are doing this for a specific reason; to find out more about what is advertised. It is therefore crucial that an advert doesn’t simply lead to your website’s homepage, but rather to a page specifically geared towards delivering information relevant to the advert clicked on. You need to take them to a landing page that will convert.
It is important that you deliver personal, relevant and timely information to maximise the Return on Investment of your Pay Per Click advertising. Think about your customer and what information they are seeking when they click on your advert. Deliver this and you will be part way to converting. Also, bear in mind the device they are searching on and make sure the landing page is compatible and relevant.
Once a potential customer has clicked on your advert you need to show very clearly what they must do next and don’t over-complicate this. Keep things simple.
If you need help with your Pay Per Click advertising get in touch with Infoserve; we are experts at getting businesses found on Google and Bing and generating business for our clients.
We are a trusted Google Premier Partner and the UK’s first Bing Ads Elite Partner. Our Pay Per Click advertising packages include:
- Expanded keyword research
- Dedicated guru
- Certified professionals
- Performance reporting
- Advanced optimisation
- Market-leading technology
Our Pay Per Click packages start from just £180 per month and include a free three-page website setup (usually £199).
To find out more speak to one of our Pay Per Click experts now on 0800 089 0879, or visit the Pay Per Click section of the Infoserve website.