Stop thinking of social media and your website simply as platforms for you to use to promote your business and engage with customers.
Of course, they are there for that reason, but there is a lot more they can do for you.
Take your company’s Facebook page for example – this is an absolutely priceless source of information about your customers. Who they are, what they want, what time of day they go online, what days of the week they go online, how long they spend online, what subjects/pictures are most likely to engage/interest them.
As a business, how often do you look at the Insights tab on your Facebook page? This section is absolutely packed with invaluable information. Head, for example, to the Page Views section in Insights. Here you can filter the information to show you gender, where your audience was (country or city) and even what type of device they were using.
You can easily see what days were more popular and of course which posts received the most views, the most actions and the most likes.
The statistics for your website are even better. Using Google Analytics you can assess exactly what is working on your site and what isn’t. Find out how long viewers stay on your pages, what pages are most popular, what time of day people visit your site and so on.
All this information is like gold dust. Before the digital era, companies would have spent hundreds of pounds paying for customer surveys to find out this kind of demographic information.
Go and have a look now! And enjoy!