CASE STUDY

Gloucester Road Gearboxes

Gloucester Road Gearboxes are gearbox and transmission specialists based in Bristol, providing diagnostics, repairs and reconditioning services. In a high value, high intent market, visibility at the right moment is critical.

Infoserve implemented a data driven PPC strategy to ensure Gloucester Road Gearboxes appear prominently when customers search for urgent gearbox and transmission issues. The focus was clear: generate consistent, measurable enquiries from high intent local searches.

Our work

Paid Search

Our work centred around building and continuously refining a high performance Google Ads strategy.

Campaigns were structured around tightly themed ad groups to maximise relevance and quality score. This approach allowed us to maintain strong positioning while keeping costs efficient.

The strategy focused not just on traffic, but on driving genuine enquiries from customers actively looking for specialist gearbox services.

The results

Since launching the PPC campaigns, Gloucester Road Gearboxes have generated 883 phone calls and 1,201 tracked conversions, supported by 75,445 paid clicks from highly targeted Google Ads traffic. The campaigns have delivered 1,813,961 impressions, ensuring consistent visibility to customers actively searching for gearbox diagnostics and repair services in Bristol.

With a 70.97% top impression rate and a competitive average cost per click of £0.10, the strategy has successfully balanced strong search positioning with cost efficiency. The result is a steady flow of high intent enquiries and a scalable paid search approach that continues to deliver measurable growth.