Using Pay Per Click marketing gets your business found on the major search engines and can bring major pay-offs.

Creating a strong online presence in today’s highly competitive marketplace can be a real challenge; gaining and maintaining organic ranking can be extremely difficult and time-consuming, whereas Pay Per Click marketing gets you found on the major search engine and wins clicks and customers.

Organic search results are the listings that appear in search engine results due to their relevance to search terms, as opposed to being paid for adverts.  Pay Per Click advertising is non-organic search results where you pay for each click on an advert that leads a consumer to your business.  This means you only pay when someone clicks on your advert.

Pay Per Click marketing

The concept of Pay Per Click marketing is that you, or the company looking after your online marketing, bids how much you’ll pay per click.  Another form of online advertising is reach-based, where you pay for the number of impressions (this is the number of unique visitors who see your advert).

Infoserve specialises in Pay Per Click search engine marketing, helping businesses get found on Google and Bing.  We are a trusted Google Premier Partner; when we set up a Pay Per Click campaign for you on Google you will be able to track phone calls and leads in your performance dashboard.  We also offer £150 worth of Google AdWords free when you start a campaign.

Infoserve is the UK’s first Bing Ads Elite Partner and Pay Per Click advertising on Bing allows you to reach a new, mature audience with Bing’s 26% market share.  Our Bing Ads Elite Partner team offers end-to-end support and you can get your business found on the first page of Bing on desktop, mobile and tablet devices.

Remarketing opportunities

We also offer remarketing opportunities, which allows you to reach people who have previously been on your website.  Remarketing allows you to magically follow past website visitors around the web with your adverts.  Your ads will be seen across a network of over two million websites.  You can retarget people who didn’t convert into customers the first time around.

Get help from the professionals

On the surface Pay Per Click and remarketing may sound simple, but to make your adverts work and have the most positive effect possible on your business, there are a number of factors that need to be taken into account.  These include keywords, the copy for your adverts and conversion; the clicks are only any use to you if they are converted – perhaps by getting the visitor to make a purchase, subscribe, or complete a form.

Changing, monitoring and reporting on what works and what doesn’t for your Pay Per Click and remarketing advertising is crucial to making it successful, and Infoserve can look after all this for you.

Infoserve has over 17 years’ experience of online marketing and all our campaigns are monitored by Google or Bing.  We offer hourly campaign and budget management for maximum Return on Investment.

We offer:

• Expanded keyword research
• Dedicated guru
• Certified professionals
• Performance reporting
• Advanced optimisation
• Market-leading technology

Free website

Infoserve offers a range of Pay Per Click packages, including a free 3-page website (usually £199).

For more information, or to speak to a member of our dedicated Pay Per Click and remarketing team, please get in touch.  Call us on 0800 089 0879.  You can find more information about all our online marketing services, including Pay Per Click, Web Design, Local Listings and Social Media, on the Infoserve website.