The giants of the Internet such as Facebook, Google, Bing, and Twitter are always changing their algorithms for how you are seen on their platforms.
With websites, Google is concentrating more on user experience rather than keywords. The belief is that Joe Public will find well-designed websites more valuable than ones which stuff certain words in a certain order.
In the world of social media, Twitter recently expanded the number of characters you could play with to create longer messages.
Facebook is no different in terms of enacting change.
Meaningful posts will be given greater priority over others. What ‘meaningful’ means could be anyone’s guess.
What can you do?
It is important that quality takes more of a precedence over quantity.
That means if you are posting 4 or 5 times a day, you might be best focusing your resources on writing a couple of posts a week. However, you need to ensure that they are of a very good quality, rather than simply just selling your business.
This is because the reach of your posts is going to improve if people like and comment on what you wrote. If it is ignored, it is unlikely to do well.
A bit more thought will need to be put into what you write in order to achieve the results you want.
Infoserve has its Social Media product to help you write engaging posts that will help potential customers come to your website, enquire about your products and, hopefully, spend some money with you.
Perhaps rather than looking at total numbers of people who like your page, look at the engagement and responses of your page and posts. This is more likely to be a worthwhile exercise in determining how your social media presence is impacting and improving your business.
Think about Facebook as a platform to talk with your customers, not just sell to them, and you should be fine.