CASE STUDY
Des Gosling Mobility
Des Gosling Mobility partnered with Infoserve to strengthen their online presence and generate more enquiries from customers looking for vehicle adaptations and mobility solutions. With many people turning to search engines and social media when researching accessible vehicles and equipment, visibility across multiple digital channels is essential.
Infoserve implemented a joined up digital strategy combining paid search advertising, SEO and both paid and organic social media management. This approach ensures Des Gosling Mobility appears in front of potential customers at different stages of the buying journey, from initial awareness through to customers actively searching for mobility adaptations and services.
550,000
Social Media Impressions
14,000
Link clicks through Meta
7,064
Clicks on Paid Search ads
230
Conversions driven by PPC ads
Our work
Infoserve manages a multi channel digital strategy for Des Gosling Mobility, combining paid search advertising, social media management and SEO to increase visibility and drive enquiries. Across Google Ads and Microsoft Ads we built targeted campaigns focused on high intent searches related to vehicle adaptations, mobility equipment and accessibility solutions.
Through careful keyword targeting and ongoing optimisation, paid search campaigns have generated 130 phone calls, helping connect Des Gosling Mobility directly with customers actively searching for their services. The campaigns have also achieved a 4.76% click through rate, demonstrating strong ad relevance and engagement across search platforms.
Alongside paid search, we run targeted Meta advertising campaigns designed to drive traffic and raise awareness of Des Gosling Mobility’s services. These campaigns have delivered highly cost efficient traffic, achieving an average cost per click of just £0.11, helping bring new potential customers to the website while supporting wider brand visibility across social media.
130
Calls driven by paid search
Connecting Des Gosling Mobility with customers actively searching for vehicle adaptations and mobility solutions.
4.76%
Click through rate
Strong engagement from high intent search traffic across Google and Microsoft Ads.
£0.11
Cost Per Click
Highly cost effective social advertising driving targeted traffic to the website.
The Content
Alongside paid search, Infoserve manages both paid and organic social media content for Des Gosling Mobility to strengthen brand awareness and keep their services visible to potential customers. Our team creates a consistent stream of engaging content designed to highlight vehicle adaptations, mobility solutions and the real life benefits these products provide to customers.
This includes a variety of visual formats such as promotional graphics, product imagery, customer testimonials and informative posts that showcase the range of adaptations available. We also edit video content, helping to demonstrate how different adaptations work in practice and giving potential customers a clearer understanding of the solutions available to them.
By combining creative design, video editing and strategic content planning, we ensure Des Gosling Mobility maintains a strong and professional presence across social media platforms. This ongoing activity helps build trust with potential customers, reinforces the brand’s expertise and supports wider marketing efforts by driving awareness and traffic back to the website.
