Your reputation is arguably your greatest weapon when it comes to growing your business.
If you can get people talking positively about your company, this can increase the number of customers coming through the door more effectively than any advertising campaign.
Of course, in the technological age we live in, people can express their opinion of your company online, via reviews on search engines such as Google and Bing, as well as via word of mouth.
Reading a company’s reviews is a very easy way for customers to assess what sort of service they can expect from your firm.
People are obviously more likely to use a company if it has favourable reviews compared to a firm suffering from a barrage of criticism.
This is why you can see the temptation for companies to use fake reviews.
Stay away from fake reviews
However, it is extremely important to stay away from generating dishonest reviews of your company.
More often than not, it is companies with negative reviews that try to generate a more positive outlook on their company.
Fake reviews often stand out as being exactly that – fake.
Another important factor is that leaving dishonest reviews goes against Google’s guidelines.
Search engines will remove any fake reviews anyway.
You want people to trust your brand and enjoy the customer experience. Fake reviews leave an untrue reflection of your company, which means your customer’s expectations are likely to be falsely raised when compared to what you are actually able to deliver.
On an even more serious note, there is a legal consideration to fake reviews.
It is a form of fraud to have fake reviews on your website, as a true reflection of your company is not being left.
The solution is not an easy one, but in the end, it is a solution that will help your business. Simply, you have to take any criticisms on board and try to provide the best service you possibly can.
Your website is crucial to the success of your business, and Infoserve can help on this front with our web design team.
Our PPC team can also help you reach a wider audience, so let us help you get the word out about how good your business is, and don’t start getting people to write fake reviews about you!