You may feel inclined to start winding down in the run-up to Christmas, but actually, for online marketing, this should be one of your busiest times of the year.
So, put aside your festive wrapping, food shopping and other preparations and get working on a Christmas marketing campaign that you could see the benefits of for many months.
Christmas is traditionally a time of year when consumers spend, spend, spend. It’s for good reason then, that many of the huge well-known brands spend a huge chunk of their advertising budget on Christmas marketing campaigns.
If you think about it visually, traditionally shops have put a lot of time and energy into their Christmas window displays – imagine the likes of Harrods and the department stores in areas such as Oxford Street and Regent Street. For small and medium sized businesses in all areas of industry, online marketing is your modern version of a window display.
Use your website and social media to remind your customers you are here at this time of year. Messages can include:
- Thanking them for being a customer
- Wishing them a happy Christmas
- Telling them what special offers and discounts you have
- Telling them what your plans are and what you have got coming up next year
- Running a Christmas countdown
Also use the festive season to bring in new customers. On social media this can be done for example by utilising trending Christmas-themed hashtags such as #ChristmasGiveaways and #ChristmasCountdowns – there are many more…
The festive season gives you a great opportunity to just have a bit of fun as well. Use popular traditions such as the Elf on the Shelf idea. For anyone who has not come across this, it’s an elf toy that watches to see if children are good or bad in the run up to Christmas and is hidden in a different spot each day. You can take pictures of the elf at different spots in your business premises each day and run these on social media.
As we get closer and closer to the big day, Christmas planning will be at the forefront of most people’s minds so just keep all your online marketing running with a Christmas theme – including festive graphics.
If you need help with your Christmas marketing campaign, or any other online marketing subject, please contact Infoserve. Call 0800 089 0879 to speak to one of our experts.