Case Study: How we’ve helped Wise Bartender gain 187% ROI
How Infoserve helped Wise Bartender gain 187% ROI
Wise Bartender is an independent, growing family business that launched in 2017. Nestled in the heart of Somerset, their aim is simple; to make alcohol-free drinks as accessible as possible.
The smart choice for alcohol-free, Wise Bartender successfully sells a variety of high quality, alcohol-free alternatives to wines, beers, ciders and spirits, as well as providing a broad collection of beverages that satisfy a number of dietary requirements.
While their business was successful, they wanted to get a better return from their Google Shopping Campaign and approached Infoserve with a goal of growing their existing audience to the next level.
We did this, and more...
After beneficial results, Wise Bartender soon extended with us to manage thier Microsoft Shopping, Facebook and Instagram.
Over a period of 1.5 years, in which the client has been with us, what started as £250 spent on 1 PPC product has advanced into a £3k split over 4 different product platforms.
Overall, investing £18,440 in their campaigns has recieved a return of £37,510!
Spectacular Results
"Over the last two years, Infoserve has utilised their wide range of professional services to significantly grow my business online."
Tom (Owner, Wise Bartender)
Infoserve’s Role
PPC Campaigns
We are Yorkshire's only Google Premier Partner and Microsoft Elite Partner. The highest level of partnership, earned by high-performance PPC campaign management.
During the Covid-19 pandemic many people were turning to online shopping. Nonetheless, that didn’t mean we just sat back and let sales increase naturally, we used the boost in online visitors to our advantage. During this crucial time, we increased budgets and covered all bases when it came to paid ad campaigns, to make sure our client was getting noticed above the rest of the noise and competition.
How...
- Delivered content by location, device and user preference for an effective personalised experience for the user.
- Provided every customer with a unified voice and clear brand identity.
- Created unique and engaging experiences for the customer journey.
- Launched campaigns that capitalised on trends with efficient workflows and content tools.
Results...
- Highly segmented insights for daily campaign deep dives.
- More visibility and brand awareness.
- Highly interested prospects.
Our managed PPC finds the best-converting traffic and lowest cost-per-click in real-time, from Google and Bing.
We provide results that outperform the industry average and we didn’t fall short when it came to Wise Bartender.
SEO
Our SEO team worked on a range of relevant keywords for Wise Bartender and carried out various on-site and off-site tasks to help bring the average of their rankings from page 6 to page 1 of Google.
For example, Wise Bartenders main keywords of 'alcohol free drinks', 'alcohol free beer', 'alcohol free cider', 'non alcoholic beer' and 'non alcoholic spirits' are all now on page 1 of Google.
Social Media
All of our social media marketing includes audience targeting, professional ad creation with flair, and budget optimisation. As a Facebook partner, our team of experts are trained by Facebook themselves.
Facebook
Wise Bartender already utilised a product catalogue on Facebook for use in their organic social strategy. Their goal, however, was to use this catalogue to generate more business.
After various a/b tests, we discovered in order to sensibly scale the campaign, we had to attack different parts of the funnel, focussing on high and mid-funnel campaigns, alongside retargeting lost sales.
Following a well structured plan and a goal in mind, the campaign yielded returns of more than
£20,000!
How...
- Reached their exact market by specifically advertising to people based on age, interests, behaviour and location.
- Achieved immediate results.
- Increased brand awareness by making people aware of what Wise Bartender had to offer.
- Boosted website traffic with a website click campaign targeting their audience.
- Increased customer attribution.
- Broke into new markets with increased exposure.
- Rivaled competition effectively.
- Appealed to the (very large) mobile audience.
