How Cook House Art Gallery saw a £20k return in one month

Case Study: How Cook House Art Gallery saw a £20k return in one month

Laura Hunter • August 16, 2021

How Cook House Art Gallery saw a £20k return in one month

Many businesses can relate the pressure and strain caused by the Covid-19 pandemic and the challenges put in place by subsequent lockdowns.

Cook House, a contemporary British art and crafts shop, specialising in original paintings and prints of the Lake District, like others, had to close their gallery for extended periods of time, making them well aware that it was time to generate income through their website.

Cook House joined Infoserve at the start of the first Covid lockdown, as the gallery closed. At Infoserve we are a market leader in digital marketing and web design for Art Dealers. Boasting over 20 years experience and unique partnerships with Google and Microsoft, our in-house team knew exactly how to put a robust marketing strategy in place in order to get Cook House noticed online.

We had some spectacular results...

200% return on ad spend in the last 3 months

Defying predicted results during a global pandemic

10.72% click-through-rate for PPC

Beating the U.K average CTR by an incredible 8% more

£20k return in one month from a £700 spend

Truly market-leading results, almost 9x the Google average

"Infoserve's advertising has raised our profile to both existing and new customers, which has been key in helping our family business continue while our stores were closed during lockdown." Rachel Sudders (Owner)

How did we do it?

Let’s take a look…

Smart Ads Campaigns

We used a smart ads solution to generate sales, through Google, Microsoft and Facebook ads.

By implementing Smart Ads Campaigns for House Cook, we:

Delivered content by location, device and user preference for an effective personalised experience for the user.
Provided every customer with a unified voice and clear brand identity.
Created unique and engaging experiences for the customer journey.
Launched campaigns that capitalised on trends with efficient workflows and content tools.

This resulted in:

Highly segmented insights for daily campaign deep dives.
More visibility and brand awareness.
Highly interested prospects (Paid search ads target specific queries so targeted customers already looking for art).
Detailed analytics (Paid ads allowed us to see where potential customers were geographically located, what devices they were using, which pages they visited, how much time was spent on the site).

Paid search advertising can be a valuable strategy to generate brand awareness, leads and sales. Well put together professional targeted ads increase the effectiveness of your advertising efforts, but when paired with optimised post-click landing pages, they reach their full potential.

During the Covid pandemic many people were turning to online shopping. However, that didn’t mean we just sat back and let sales increase naturally, we used the boost in online visitors to our advantage. During this crucial time, we increased budgets and covered all bases when it came to paid ad campaigns, to make sure our client was getting noticed above the rest of the noise and competition.

Our managed PPC, here at Infoserve, finds the best-converting traffic and lowest cost-per-click in real-time, from Google and Bing. Results that outperform the industry average.